The key to success when it comes to these posts is that they are generally authentic and natural-looking, and it is difficult to identify whether it is an organic action, or a paid one. Within this group, we find influencers such as Veronica Diaz ( whose Voice is so powerful that just by simply tagging brands like Zara in her publications, she drums up brand value – even if that same content also features other, related brands. They are at a point where their audience is slightly ampler, yet the communities are still targeted, easy to communicate with and engaged. Mid-Tier Influencers are another collective that brands have been turning to recently – 37.7% say they prefer to work with them to achieve their objectives. Offer rates and pricing that small and medium-sized brands can afford.Strong levels of engagement rate and the ability to garner reactions from their audiences.Audiences are highly segmented and, therefore, easily tailored.Main characteristics of Micro Influencers #dirtycloset #bikinilife #summermood #beachwear #trikini publicación compartida de Olga Victoria ? #DirtyEjercito el 23 May, 2019 a las 4:59 PDT.
As a consequence, some brands have begun to distrust the true impact that Mega and All-Star Influencers can offer when wanting to reach a specific target audience. There are several factors that indicate why, but the reality is that it’s due to the saturation of a market in which many types of influencers on social networks have practically become “advertising marquees” One day a shoe collection is announced, the next day a car is raved about, and the next a hotel or restaurant that can’t be missed is featured. According to 32% of professionals in the fashion, luxury, and beauty industries, the main reason driving this is because they believe Micro Influencers connect easily with their desired target audience. Understand the return offered by each type of influence based on the dataĪs mentioned previously, these types of influencers are the opinion leaders with audiences of around 10,000 – 100,000 followers and is one of the most sought after of late.